Thursday, May 7, 2009

Marketing for Dummies

OK its been advertised for a while but every time and I mean every time I hear it I either want to laugh or cry, mostly because the radio talking head tries to make it sound serious. I think the first time I heard it, it was Craig Carton on WFAN and I thought he was joking when said "Introducing Astepro... ...I guess its the first asthma medication that can turn you from an ass to a pro..." Since then only Boomer(his partner in the morning show) has done the voicing for this brand. Indeed that's how its pronounced ass-too-pro. Now I understand that there are a ton of drugs out there; probably a lot of the good names have been taken and perhaps never make it to market; but there has just got to be a better name that you can come up with. And there are drugs now for everything.... and I mean everything. I saw during a half hour of watching the news other day for high blood pressure, restless leg syndrome, asthma, lower cholesterol, and bladder problems. In a half hour- and I might have missed one or two!

Now picture me marketing genius that I am; I combine some pills together so I bring you Astapee, for people with asthma when their bladder is full.

Or CholestAstaleg for high cholesterol asthma and restless leg syndrome. You could throw some anti depressants in too for good measure- Zolofcholestasteleg

Side effects will include all the side effects of all pills which pretty much includes everything awful including dry mouth, exploding spleens, heart attack, stroke, and death. Don't worry though just call your doctor.

No comments: